DIVE INTO BOLD FLAVORS AND GOOD TIMES
Established in 2016, The Lure brings together the best of tikis, tapas, billiards, and sushi in the heart of St. Pete. Led by Tom Golden and his talented team, our menu features a modern twist on classic dishes and over 50 creative sushi options. Every detail, from our vibrant bar to our eclectic decor, is designed to offer a memorable dining experience.
Did you know? Our building boasts a rich history dating back 125 years! In the 1930s and 40s, it was a popular bar, and even served as a brothel at one point. Step inside and experience a piece of St. Pete's vibrant past!
Tom Golden, Chef and Co-founder of The Lure St. Pete
OUR MENU
The menu concept itself has a special story according to Tom, "Sitting at my kitchen table with Chef Kevin Bell and my late great partner Richard Thor Alday, we dreamt up a whopping 200 items! We wanted to ensure there was a bit of everything for everyone, and that passion is reflected in our diverse offerings today."
Start with our fresh appetizers or indulge in sushi - boasting over 50 options from classic nigiri and sashimi to creative rolls like a bacon-laden specialty roll and the crowd-favorite Taste the Rainbow. All of which are expertly crafted by our Sushi Chef, Junter Chi. Tom’s offhand remark, “I’m starvin’, make me some cold dead fish,” has become a beloved catchphrase.
The truly eclectic interior has a casual charm.
“I’m starvin’, make me some cold dead fish,” has become a beloved catchphrase.”
Beyond sushi, our diverse offerings include savory tapas, delectable flatbreads, and hearty entrees such as slow braised pork belly and our signature chicken wings. Whether you're craving a light seaweed salad or a robust sandwich, our menu promises a memorable dining experience. See the full menu here…
THE AMBIANCE
Our space is a blend of casual elegance and contemporary flair, centered around a striking horseshoe bar adorned with glowing bottles and flat screens. From the stacked log slices at the entrance to the murals painted by local artists gracing the brick walls.
Venture outside to our welcoming, dog-friendly patio, located on the bustling 600 Block of Central Avenue in downtown St. Pete. Surrounded by an array of locally owned shops, bars, and specialty eateries, our patio is the perfect spot for people-watching, sipping cocktails with friends, and soaking in the vibrant local scene.
WE LOVE TO HEAR FROM YOU!
Our customers' experiences speak volumes about our dedication. We believe that exceptional customer service is just as vital as the freshness of our catch. Every interaction, from the warm welcome at the door to the attentive care throughout the meal, reflects our commitment to creating memorable dining experiences.
Our signature dish “The Ike” features , jalapeño bacon wrapped shrimp, roasted over yellow rice and black beans, and topped with Thai chili pineapple.
“My airline ticket to St. Pete would be worth it if this had been my only stop. Two days in a row I had “The Ike” ... If they were open 24 hours I would just bring my travel bag and stay here.”
Our loyal customers love our expansive menu, fantastic daily specials, and the perfect blend of entertainment with billiards, live music and big screen TV’s—keeping them coming back for more fun and flavor! Feeling hungry after reading this? Click here to get takeout!
FINEST FISH IN THE GAME
We're not just casting a net for your taste buds, we're reeling in awards, too! Our dedication to innovative flavors and the freshest catches has garnered recognition throughout the Tampa Bay area. We've been featured among the best, and the trophies on our shelf are a testament to that!
But awards are just the icing on the cake (or should we say, the wasabi on the sashimi?). It's the smiles on our customers' faces and the rave reviews that truly fuel our passion.
Come experience the award-winning difference for yourself. We guarantee you'll be hooked!
FOLLOW FOR MORE
Catch up on our daily specials. Follow us on Facebook and Instagram for the inside scoop on all things happening at The Lure. Get exclusive peeks at our new menu items, stay in the loop about special events, creative cocktails, and more!
